These Instagram features are going to enhance your Business to the next level!

Is there anyone who is not active in Social Media? Probably a few may be!! Social Media acts as the inevitable element when it comes to Business. You can increase your followers, your business and many of them..!!

Social Media platforms include Facebook, Instagram, Snapchat for enhancing the business. A recent survey states that with around Instagram’s 1 billion users, 80% follow at least one brand, and Instagram continues to expose new features to help business users achieve their target audiences.

Here are a few features added within the last year that you can use to retain your customers. 

• Story Highlights

Instagram stories are the new way to engage your customers. These stories appear for 24 hours. Instagram has reached 400 million active users and followers.

While creating the story is the best way to engage users and show your company in a fun and interesting light, the 24-hour time limit indicated many followers might never see a Story before it vanished.

With Story Highlights, you can select one or various Stories. It can either be live or saved in the Story Archive, choose a cover photo and label it with a name. Story Highlights remain visible until you dismiss them, and you can add further photos or videos at any time.

• Scheduled Posts

Instagram now allows business accounts to schedule their posts, which gives them added control over their Instagram presence.

To schedule posts, you need to operate with a third-party social media management application like Hootsuite, Buffer, or Sprout Social, since posts can’t be scheduled within Instagram itself.

Individually posts from business accounts can be scheduled, not personal accounts or ads, though Instagram plans to spread the feature to personal accounts next year.

• Links in the Story

Are you aware of the Instagram verified badge? If you applied or have a business account with more than 10k followers, you can boost up your followers to visit your website for added information by adding a link inside Instagram Stories.

Links are at the bottom of the Story marked with “See More.”

• IGTV

In the latest of June Instagram launched IGTV, a new app that allows users to watch the long-form video, either on the IGTV app or on Instagram itself.

Firstly, you need to build an IGTV channel, then you can upload videos in either vertical or portrait composition. Uploaded videos can be seen by all your Instagram followers.

• Music for Stories

Hoping to add a soundtrack to your Stories? Instagram currently gives you a chance to add music to Stories. Once you’ve made a Story, tap the Stickers catch and select Music, and you’ll be taken to the Instagram music library, which contains a great many tunes that are free for business use on Instagram.

• Action Buttons

Instagram is revealing a progression of invitation to take action catches, including Reserve, Get Tickets, Start Order, or Book, that give clients a chance to start an exchange through various select accomplices, including Eventbrite, Fandango, OpenTable, Yelp Reservations, and that’s only the tip of the iceberg.

To utilize the new catches, organizations must have a current association with one of the upheld accomplices. Here are the means by which to add an invitation to take action catch to your Instagram business profile.

To Close

Social Media has become the most needed element for business. We make ourself active through Social Media to render a large number of followers and enhance the Business.

If you have any queries, you can reach us anytime through the comments section.

Happy Reading!!