The Untapped Potential of Landing Pages

Do you remember an old Proverb says “All Roads Leads to Rome”! Similarly, In digital marketing, all your digital roads lead to your landing page. You may use various ways such as social media posts, AdWords, articles, and organic SEO to increase your page views, but all these roads lead to a single Landing page only. Yes, the Landing page is your first-page where visitors land, and it helps to determine your quality of work. Therefore, it should be attractive to impress your visitors as it has the competence to make or break your sales and conversions.

Nowadays, bringing visitors to your landing page is easy, but converting them as your lead becomes difficult as there are many competitors for a single product or service. With the help of digital marketing strategies, web designers can design attractive landing pages to convert their visitors into customers.

Now, I hope that you have understood how landing pages contribute to transforming a lead generation. And here, you are going to know what are the most important aspects one should remember while building a landing page.

What is Landing Page

Landing pages are the standalone web pages specifically for the purpose of marketing and advertising campaign. It is mainly for the purpose of Call-To-Action and increasing the conversion rates of your Google AdWords campaigns. Most importantly, landing pages help to lead visitors to a specific product, service or offer and encourage them to take action. As landing pages are a great way to drive traffic, one should know the most important aspects to be placed on the landing page to make the conversion process faster.

Know your audiences

Before plunging into the topic, firstly, know some interesting facts about Indian Internet Users.

• India has the world’s second-largest internet population.
• About one-quarter of LinkedIn users are in India. In fact, there are more Indians than Americans on LinkedIn and Google+.
• Total Indian Internet users will reach 500 million by June 2018, mobile internet users will reach 478 million by June 2018.

And below the chart describes the number of social media users worldwide from 2010 to 2021 (in billions)

                                            Image Source from https://www.statista.com.

As internet users in India increases day by day, it offers an opportunity for digital marketers to target digital audiences.

But while creating a landing page, it is always important to analyze who you have to target, what are their requirements, and how your products or services impact them. And remember if and only if your offers matches their state of mind, you will gain a customer. And it is important to reach your ROI(Return on Investment) in AdWords, thus, create an ad with the latest trends and offers to seek attention from the younger generation.     

Headlines matter a lot

Headline determines how many people will read your content and find its worth. In digital marketing, headline regulates whether people will click your ad and come onto your landing page. Not only visitors scan your content through headlines, but also the search engine crawlers scan your meta title and decide whether your web page is relevant to its users search queries. Having a catchy and attractive headline is definitely a win-win trick to seek users attention.

Use relevant visuals

According to research, the human brain can process visuals faster than text. Therefore one can design a landing page with lots of high-quality images, videos, 360-degree photos, infographics, and maps etc. It helps users understand what is your page about, and make them stay longer on your page and buy a product. Once the visitors are impressed by your quality, they will talk about your products or services to their friends, family members, and colleagues. This will push your page views, purchase rate, and lead generation.    

Descriptive Logos

The logo is a symbol for a brand. It should be simple and attractive. In short, we can say it should reflect your brand. Keeping your logo on the landing pages will make your visitors remember your brand, and you can also use the slogan for your brand. Contact the best web designer in Madurai to design your logo that describes your brand.

Stick to friendly Calls-to-Action/Contact Form

Never think that simply using a CTA form in your landing page will gain leads. It is the way you design your CTA form, and the type of information you put in your CTA form will gain leads. Avoid just asking visitors to sign up, instead, you can use phrases like, connect with us for, click to read, learn more about, sign up to get newsletters or sign up to get daily tips. User’s action on a landing page is a key ingredient for all digital marketers. If you have designed your CTA form intelligently, people find it perfect and sign up.

Follow-up emails

Following up with your leads or subscribers will pave the way in converting them as your customers. After the significant number of lead generation, you can convert your subscribers into customers. The best way to doing that is to call them up on the numbers provided and talk to them about your business.

While sending emails to your subscribers, always remember not to send promotional emails or regular newsletters. Alternatively, send a series of crafted emails, and at times include deals and offers. The more you send emails, the more are the chances of converting your subscribers into customers.

Conclusion

Hope you got the whole idea of designing that perfect landing page. As a web designer, developer, or a digital marketer one should not neglect the importance of landing pages. It is the most important factor that determines your lead generation and sales.

Whenever you design a landing page, Ask Yourself will it be enough to bring you leads? And understand your business goals to reach the right people. Are you looking to improvise on the user experience of your landing pages? All your questions will be answered here!

Reach out to Jujubee Media, the digital marketing agency in Madurai also expert in website design, website development, and Android application development.