How to Create a Popup Based on Location to Boost Your Sales
Are you aware that using popup based on the location can skyrocket your conversions!
Location-based marketing so-called Geotargeting is widely useful for all sort of business.
A recent study states that 80% of marketers use location-based data to personalize the customer experience and get excellent results.
What is Geotargeting?
Geotargeting refers to providing custom content to visitors based on the location. One can use geotargeting to do regional outreach, planning and promoting virtual events, and to learn more about your customers, for starters.
Never forget that you are providing different content that is location specific.
Why use Geotargeting?
Location can tell you a lot more about the customer than their specific location.
Here are a few reasons to use Geotargeting!
Include or Exclude Locations:
Sportique, a lifestyle brand ship their products worldwide. They use Geo-targeting in order to show a popup to site visitors from San Francisco, encouraging them to choose UberRush delivery at checkout.
Even small things can make a huge difference when it comes to creating trustworthiness as a local brand when you are actually a global company.
Address Barriers to Buying:
A family-owned skate shop Skates.co.uk uses geo-targeting to target the country’s achievers.
In order to ensure whether they are targeting the right company, figure out from where the visitors are coming. Furthermore, create targeted campaigns to reach the target audiences.
Benefits of Geotargeting:
Cost Effective and Highly Targeted
Every time you deliver your business over location-based service, you are making a free advertising. The most advanced form of marketing where you can provide them with offers and discount which makes quite high conversion rates compared to traditional marketing.
Get to know your customers better
While most of them are designed to attract new customers for a better conversion rate, one can also figure out the information of existing customers well.
Existing customers are known for customer retention. Moreover, customer retention plays a major role in boosting your sales.
Improve your search engine rankings
Furthermore, many of the location-based services can increase your rankings on search engines.
And if you give the location as a priority to your brand, there are ways that Google gives preference to your website.
Convert impulses to ‘sales’
Location-based marketing helps in removing barriers to sales.
Consider an example, a person passes by the store on a rainy day and he thinks of buying an umbrella. Your location-based message hits his/her smartphone, offering umbrellas at a reasonable price in your nearby store. His impulse to buy an umbrella is, in turn, converted into a sale for your business.
Become a local legend
A small business is incredible to dominate all kinds of the market in a particular city. Experts say that use of Geo-targeting can sometimes double your turnover. By focusing on your marketing efforts close to home, you can get the kind of market saturation that is impossible on a broader scale.
Attract new customers
This is going to be a platform to attract new customers as well. People who may never have heard of you, or may never have used your products, can be enlisted to try your business for the first time.
Some businesses make a point of delivering ‘newbie’ specials the first time a customer checks-in. Once you attract a new customer, it is up to you to turn them into a repeat customer by offering high-quality service and products.
Measure your results
Geo-Targeting can provide you with details on how many people check-in for a certain area or business, who’s checked in most often and how many people have used an offer. This kind of details can be very useful in assessing the success of your location-based marketing program.
How to Create a Popup Based on Location
Right off the bat, you need to have a campaign being created.
Once you are done with campaign creation, go to Display Rules tab.
You can set your display rule to target visitors whose location is/is not a particular location, and you have the option to include or exclude visitors in the specific country.
Once you set your location click on the validate button.
After clicking on Validate, you will receive a pop-up with a listing of the locations matching the location you entered. Click the location you want just like the below.
To make your pop-up more engaging you can use Display Rules.
If you require more details on this you can check out this article.
Click on Next step to proceed further.
Select the campaign view you want to show. We will go with the Optin View and click Next Step.
The Summary is the right time to check your rules and make sure that everything is set up the way you want it. Next click on Save.
Now you know how to add geotargeting to your campaigns right?
Final Word
You can use this Geo-targeting strategy to invite new customers as well as to retain the existing customers. These things are, in turn, going to provide you with higher conversion rates paving way for driving high traffic.
