Effective ways to Engage with 500 Million Internet Users

India’s internet audiences are growing by the minute, and almost half of the households in India now have a smartphone. A Report by IAMAI and Kantar IMRB says that the number of Indian internet users will reach 500 million by June 2018. And according to the findings, Urban India witnessed the growth of 9.66%, and Rural India witnessed the growth of 14.11% from December 2016 to December 2017.

And nowadays people from various places prefer to buy everything from online, as they do not have time for shopping. So this gives an opportunity for business/brand owners to market their products or services online to reach those audiences.

But it is not that easy to bring customers quickly to your website without knowing the digital marketing techniques and tactics. Therefore, here we have mentioned some easy ways marketers can do to engage with the next 500 million Indian internet users.

What are People Doing Online in India

Due to the launch of Jio in September 2016, people from India started using the highest amount of data on a regular basis. Facebook is the most popular social media platform used by 240 million Indians users and most accessing it through their phones. YouTube is the second popular platform used by 225 million Indians. Also, there are 50 million Instagram users, 40 million LinkedIn users, and 240 million WhatsApp users. These are the most common social media platforms used by Indians, and so brands can concentrate more on these platforms to directly reach the active audiences.

Internet Users in India(in MN)

October 2014     – 278

October 2015     – 375

October 2016     – 420

December 2016 – 432

October 2017     – 471

December 2017 –  481

July 2018           – 500

How can Brands Utilize this Opportunities

As the number of people utilizing internet increases day by day, here you are going to know some useful tips to target these active internet users to improve your business sales and conversions. The good news is, the users of the internet will increase in coming years also.

Understand Your Audiences

Think before the act, know your audiences before the target. Before publishing contents think will it be valuable to your audiences or not. And always try to know the facts about the future to make it relevant. Analyze the most active audiences in the internet and target those people to get quick responses and demographic based target is one of the best methods which gives more benefits.

Social Presence Makes the Difference

Social media platforms became like a 3rd hand for every internet users and so, having a presence on social media will definitely make a difference for the online business. Here you can also create campaigns to focus particular group of people based on your products or services. Social media is not just about getting likes, there are some reasonable measurements to rate the success. Content is all, and so, always aim at creating beautiful and dynamic content to organically engage traffic.

Use Regional Languages To Reach More People

Nowadays, most of the technologies – websites, apps, and products only include English and Hindi as the default language. One should change this aspect, as there is a large number of people from other regional languages also using the internet regularly. Using regional languages on your websites or apps will increase your audience visit, search ranking, and website traffic.

Make the Lives of Your Internet-based Audiences Useful

This generation people are always likes everything which comes easy. Therefore, make sure your website has useful extensions to make your internet based audiences useful. Make sure your brand has useful information, high-quality images, interesting animations and videos to grab users attention and to make them stay longer on your website.

Make sure that page loading speed is less than 2 seconds because the one-second delay in loading time can break your business leads.

Optimize your Websites for Voice Search

Search engines are the key role for the success of any online businesses. As Google became the No.1 search engine, it constantly changing its algorithms to make their users get useful and relevant information. Therefore, it is important for brand owners to know about the latest announcements and update. Voice search is the recent and useful update for users. It makes them get the exact results in a single voice query, and users do not want to scroll the entire search.

Conclusion

These are some of the best digital marketing techniques brand owners can try out for their websites. Indian internet audiences are more diverse than ever before. So, gaining a deep understanding of your audiences will bring big gains to your brands.

Internet marketing allows brands to not just speak to their customers, but also listen to them. Thus, brands need to understand exactly who their audience is, where their interests lie and what their concerns are. When you keep this as your priority task and work accordingly, you can easily gain more visitor’s attention towards your website and improve your business sales and conversions.