Do Facebook Ad’s really work?

Facebook, an undoubted social media champion with an account of 2.23 billion users worldwide. A recent survey at Vibes stated that more customers were interested in Facebook Messenger to engage their brands rather than any other messaging platforms.

What are Facebook Messenger Ads?

Facebook Messenger Ads are the newer feature of ads which allows users who see your ads to initiate a text conversation with your business with the click of a button.

Facebook currently offers the following types of ads:

• Destination ads.
• Sponsored messages.
• Home section ads.

These ads are in turn designed for advertisers to start conversations with users and drive interactions and sales. Instead of regular Call to action like ‘Shop Now’ users can, in turn, view the message.

The major factor here is the normal ads would take the customer directly to the landing page while these ads will engage customers without directly asking them to buy which means you don’t have to scare away cold, non-brand-aware users with a heavy ask.

Another type of ad is a sponsored message. This allows to directly to send the message to the user’s inbox.

This act as a great tool for strategic engagement relating to your business and keeps your business on the right track and focusing the target prospects.

The final type of ad that works for Messenger shows up directly in the home dashboard of your messaging application.

The fundamental use of these ads is to generate real, organic conversations with your customers.

Why prefer Facebook Ads?

One can go with Facebook Ads for the following reasons:

• Reaching a maximum number of people in a limited amount of time

We already know that Facebook stands as social media with a higher number of users. This is going to pave the way for engaging at a higher rate. If you aren’t active and responsive with the customer’s message you are losing your conversion rates.

A recent study states that organizations which don’t respond within 5 minutes of time will lead to risk losing out on conversions.

In today’s world, nobody wants to wait to get a response from your company.

Facebook Messenger Ads allow you to effectively reach more people faster, giving your business the chance to transfer users at higher rates.

• Best for initiating the conversation

This is the best platform or an opportunity to start the conversations with the client. This leads to a long-term engagement when it comes with the product. Once the user responds, you can customize automated response messages using chatbots. Since chatbots personify themselves as Humans, it is never going to be false.

Instead of instantly asking the audience to sign up for a training course and pay him, he asks them to message him directly and chat about it.

But the thing is you should engage them continuously!

If you fail to respond, then you have no other way rather than to lose your irreplaceable prospects out there!

How to set up a Facebook Ad?

It is relatively easy to set up Facebook Ads! It can be done in a few minutes!

Never forget this platform is meant for your growth, so your options are currently somewhat limited.

Initially, Goals can be of three types:

• Traffic.
• Conversions and
• App installs.

Choose your desired objective for your ad and create a new ad account for it.

The next step is you need to select ‘Messenger’.

This option ensures that users who click on your ad will initiate a conversation with your business rather than having Facebook direct them to a landing page.

Now you need to Edit your Placements to proceed further.

The major factor here is to make sure that “Messenger” is selected and in use.

You can find that ‘Sponsored Messages’ are disabled. This is because it is a form of remarketing.

Once you have selected “Messenger,” your ads are just about ready to run. Fill it out with your required content and head to your call to action.

Ensure that “Send Message” is the call to action users will view on your ads.

The next thing is you need to set up the message offers. Ensure it is different from your desired headline or description you have provided with.

Basically, this is what the user is going to see once they’ve clicked on your ad and are taken to their messenger app.

Survey Results

According to a study of US smartphone users conducted by Vibes in March 2018, more respondents were interested in using Facebook Messenger to engage with a brand than any other messaging platform.

Facebook Messenger delivers marketers a significant audience, a development that hasn’t been lost on its parent company. In the year January 2017, the company began testing display ads on the Messenger home screen in Australia and Thailand. Since then, the ads have been rolled out worldwide.

eMarketer’s latest report states that “Messaging Apps and Marketing 2018: Facebook Messenger, WhatsApp, and RCS Help Brands Connect,” examines the marketing potential of mobile messaging apps like Facebook Messenger in the US, as well as some continuous changes to texting that loom on the horizon.

Ad impressions on Facebook Messenger still imprint those on Facebook and Instagram by a substantial margin, a reflection of the fact that it remains early days for ads on the platform. A tally of ad impressions from Barclays discovered a total of 7 billion occurred on Facebook Messenger in 2017. That was far behind for both Facebook (15.670 trillion) and Instagram (611 billion).

Final Thought

Facebook Messenger Ads allow you to speed up and personalize customer interactions, and reaching people faster is key in today’s cutthroat marketing environment. Facebook Messenger Ads can specifically assist you with personalization and remarketing strategies. The new platform also helps with local targeting as well. One can direct specific, in-store offers to the inbox of local residents with ease.

Finally, it is great for starting a sales conversation that is otherwise hard-to-obtain. You can instantly initiate real, natural conversations that can aid you to nurture a potential lead until they convert.