SEO Trends of 2019 you must watch for!!

2019 is just a week away!! With a lot of changes and emendations happened with SEO, here are the trends which are going to rule the world for the upcoming year! SEO becomes an inevitable element when you consider online presence as your priority..!

Here we have listed out the tactics and strategies of SEO which are going to have a high-end impression in 2019.

• Give Importance to your Target Prospects and User Intent

To come up with new strategies first, you need to keep track of the current trends which are working and which aren’t.

You need to be aware of your audience likes and dislikes. Whether they like images, videos or audios, etc.

Knowing the preferences of your users, you can post your contents accordingly!!

Hunt, the famous SEO specialist, says “ Even if your website content is perfectly written and optimized, if it’s done for a wrong audience, it won’t grow the business”.

This is more important since ranking plays a vital role for every organization. Google ranks a website with a set of factors such as Security of the site, user-friendliness, responsiveness, etc.

Therefore you need to make sure you satisfy all these factors for a good ranking all over.

The other one is the selection of keywords. Yet another SEO specialist, McDonald says It is more critical to focus heavily on the user intent of the keywords while creating content!!

When performing keyword research, it is important to check for SERP’s to see your website are ranking for your targeted prospects!

• Go beyond Google Search

When it comes to Search Engines, of course, yes Google can be the leading search engine. But there are many other engines too which you need to remember!

Optimizing your website for Google alone doesn’t help. Instead, you will have to take into account these other search engines as well.

Added to the list, if your potential customers are searching for a favour in app stores, you need to rank high to show your online presence.

In 2019, you also must at least need to consider optimizing for devices, says Kristine Schachinger, digital strategist and SEO consultant.

• Structured Data is the key

With Artifical Intelligence being a rising factor and embedded in all the websites, structured data remains to be the vital one which cannot be ignored.

Use structured data wherever possible. If Google needs to move from a mobile-first to an AI-first world, then structured data is key. No matter how great your AI is, if it takes too long to ‘crawl’ the required information, it will never be great. AI requires quick processing of contents and their relations to each other.

• Creating Extensive Contents

Google Algorithms conveys that, websites with exceptional and unique content ranks well!! One thing you need to remember, Content Strategy is not just about answering the queries arisen by the audience. It must make use of language to engage the user and guide the user to the next action.

• On-Page Optimization plays a major role

On-Page Optimization is going to play a dominant role in 2019. Links are very much important. Make sure there are no dead links in your site.

Kep optimizations include:

• Content which answers most common user questions.

• Ensuring internal site search is providing appropriate results.

• Shortening conversion process.

• Ensure that repeat customer can restock commonly purchased items easily.

• Users are able to navigate to physical locations easily.

Final Word

These SEO strategies are greatly going to help you in achieving a good number of audiences. You can rank higher if you perform better with these trends and strategies.

Hope the new year brings all the good moments for you!!

Thanks for Reading!