Read these 5 strategies before advertising on Quora - Jujubee Media

Read these 5 strategies before advertising on Quora!

Quora has been the most valuable website with a good source of knowledge. This platform contains varied categories where you can find all your solutions for your queries!

It has proved itself not only in Online Marketing but across so many various categories. Now, the platform is finally suggesting at its plan for revenue, having driven Quora Ads earlier this year.

Being an advertising platform, Quora is feature-packed and rich with varied categories. Similarly, the target audience it attracts and achieves is very interesting to potential advertisers. Having a website, where people can read and gain their knowledge is considerably a benefit.

Anytime you have a website where people give time for reading, learning and thinking about the appropriate subject matter, advertisers want to be there. These are the qualities of a highly engaged audience.

Here are some of the most well-known optimization strategies and tips we recommend Quora Ads advertisers to consider.

  • Optimize by splitting Desktop Vs Mobile

When you start optimizing Quora Ads, you will soon notice there are no device-level bid adjustments.

In such cases, it is suggested to create separate campaigns for each device in order to give yourself maximum control around bids.
If you don’t just divide your campaigns for different gadgets, you may find yourself bidding too high on mobile and paying more than you need to, or bidding too low to draw any significant volume of desktop users.

  • Effective Targeting

Quora Ads enable the granular targeting and end up with efficient cost per acquisition (CPA).

The specific targeting can be based on topic categories, locations, audience targeting, etc.

Effective Targeting - Jujubee Media

  • Import Keywords from your Google Adwords campaign

An easy to quickly build your list of topics is to import keywords from Google Adwords.

It is recommended using this tool to gather topic recommendations and increase the reach of your campaigns.

Import Keywords - Jujubee Media

  • Remarketing

Remarketing is useful since it has the feature to explore in ad platform that offers it.

Quora Ads allows you to install the site-wide pixel which is placed between the <head> </head> tag of the website.

Added, Quora has some granular options which can be utilized by customers for creating multiple segments.

Remarketing - Jujubee Media

  • Copy Guidelines

You can find that Quora consists of strict Copy limitations than the other ad channels, and if you don’t adhere to their ad copy policy you will face consequences.

Wondering what restrictions they are?

  • Too much capitalization (you cannot capitalize the first letter of each word, as you would likely do in Google AdWords).
  • Incomplete sentences (you must write your ad in sentence format).
  • ‘Misleading’ copy/claims (superlatives such as ‘#1 provider’ or ‘top firm’ are not allowed).
  • Abbreviations are not allowed (LMS must be spelled out completely as ‘learning management system’).

Copy Guidelines - Jujubee Media

Wrap Up

When you are planning to advertise on Quora, you can go through these proven techniques which will provide you with a good number of active results!

Hope you had a good time with us!

Sources (Medium, Marketingland, Serpstat, Agorapulse)