The Battle of Social Media Channels in 2019 – Trends and Optimization Tips

Undoubtedly, Social Media has become a crucial part of everyone’s life. If you are not on social media, you are making things significantly harder for your business than they need to be. However, popular social media channels such as Facebook, Whatsapp, Instagram, Snapchat have their own ways to grab the attention of users. We are going to break down the top social media marketing trends of 2019 that are completely changing how we look at social media.

• Advancement of Smart Speakers

Speakers don’t refer to the public speakers, but the next step of Smart Speakers. Smart speakers such as Amazon Alexa, Google Home, and Apple HomePod have made waves in the consumer technology market over the past couple of years. And consumers love them as well. A recent study says, 65% of smart speaker owners say they wouldn’t want to go back to life without their voice-controlled assistant.

You may ask how is this helpful? The basic reason behind is speakers being in demand means marketers will be publishing more podcast or voice-based contents. To be in the competition, one needs to create contents that can be heard on speakers. You either have to practice speaking, else you have to find a speaker who can represent your brand. This means text-based content going to take a further subsidiary.

• Online Television

It is expected that in 2019 brands will spend more money on YouTube ads or online social ads.  Brands are unlikely to spend the budget on the television ad. The reason is that the experts have found that people are spending more time watching videos. In fact, it is said that people spend around 2.6 hours on Youtube videos. Therefore, it is reasonable to spend money on Television ads.

• The rise of Social Media Companies

It is clear that third-party outsourcing will see a huge advancement. Moreover, social media channels will be closely attached to the companies/organizations. According to the experts, it is said that social media can involve a lot of sharing of data. This, in turn, will create improved users’ experience. Therefore, social media companies will be able to gain more user-information and offer better services as well.

• Live Videos will have more importance

You would be aware of the live videos I hope. In the upcoming year 2019, this is going to grow even more. If you’re not yet into live video streaming, you are going to be in the back seat.  In case, you are not sure how to create a live video for brand promotion, you can learn the tips and tricks from Facebook Live Infographic.

• Rise of Chatbots

By now, we know the importance of chatbots. They nearly act as human when needed of assistance. Hopefully, it is said that the growth of Chatbots will increase this year as well. If a customer does, however, land on a business page and see something they are interested in, marketers can reach out to them via chatbot and initiate a conversation which could ultimately lead to a sale the customer never saw coming. This is the best way to increase engagement throughout the customer journey.

• Influencer Marketing

By stretching out to Influencers on YouTube and even other social media like Instagram, you’re getting other people who come off as normal, everyday people to promote your products. Again, this comes down to offering personalized customer experiences. YouTubers gain fame by putting out content that relates to dozens of people. When they talk about a product or service, they are taking advantage of social engineering to give off the impression that the product or service they are marketing plays a significant role in their life and that it can play a significant role in ours. They are the people we feel we can trust and that goes a long way in a market where customers are hesitant to trust big companies.

• User-Generated Content will be found everywhere

These contents are created by the users itself. The contents can come in the form of photos, videos, or memes. Doing this is an extremely useful way of getting the customers involved with the business strategy, which as you can probably guess could lead to a better, overall customer experience.

Word-of-mouth referrals still play a vital role in this technology-driven market. People no longer respond to basic marketing tactics anymore. It is not only enough to tell someone they need a product. They want a story behind that product. User-generated content personalizes products in simple ways businesses simply can’t.

• Z Generation

Generation Z has started to enter the workforce, which represents there is a huge money they can spend on. Marketers are starting to focus on the new generation early, which is a smart move. Retail businesses, consider an example, you are offering clothes that are higher end while offering a wider range of styles. Retailers are also opening pop-up stores and hosting events which offer more intimate, personalized customer experiences, which will continue to be a major business trend for years to come. The reason pop-up stores and events are so popular is that they are unique and are designed with the intention of being shared on social media. Generation Z was born surrounded by technology, which makes them and social media marketing a natural fit for each other together.

Future Proof Yourself

Even though 2019 is nearly away, stay ahead of the game and use these tips and tricks to future-proof your company against the ever-changing digital marketing landscape. Do you have any other that would show a great impact in the future? If so, please mention it through comments so that everyone will be aware of.