Flipkart to Roll Out ‘Image Search’ for App

The E-Commerce giant, Flipkart, is all set to launch an ‘Image Search’ feature for its app to make it more user-friendly. This rollout would be similar to the Google image search which allows users to search for a product using pictures. The feature is still in its beta stage and is expected to go live soon. The image search option will allow users to choose a picture and view all products having patterns matching to that of the selected image.

When looking for clothing, the search could be quite complex in comparison to other categories on the app. An image search would be apt in helping the user decide what she/he actually wants. It will help them associate well and retrieve better results for their search. If a user wishes to buy a T-Shirt then an assorted display of images relevant to search will allow them to discover products faster and make their shopping experience even better.

Flipkart recently unveiled a statistics which stated that 70% of its users shop from the mobile app rather than the website. The image search feature will give the eCommerce giants an edge amidst competition.

As of now none of the apps have this feature and with Flipkart focusing on the mobile platform this rollout will add a feather to its cap. Shoppers will find this feature handy considering the fact that there has been a magnificent rise in the usage of mobile shopping apps over the last few years.

Although implementing the image search is quite a herculean task, Flipkart seems to be having its planning in place. It’s yet to throw light on whether it will be adapting Google’s image search algorithm or will be devising an algorithm of its own to make the image search powerful enough for use.

Hopefully, an update from Flipkart will be out soon!