7 ECommerce Marketing Strategies Will boost conversions. Here’s How!

Are you looking to figure out the different ways to increase the traffic and conversions on your website? Structuring and finally launching an e-commerce website is a groundbreaking achievement for each organization. Therefore, it is desperate to follow the e-commerce strategies for a higher conversion rate.

Here we have suggested a few proven tips and schemes that are going to help you with bringing in new customers, building relationships and trust, and winning back sales you thought were lost forever.

We are going to cover 10 eCommerce marketing strategies in these key areas:

Content Marketing.
Email Marketing.
Social Media.
Search Engine Optimization.
Collaborations.
Retargeting Ads.
Public Relations.

• Content Marketing

Yes everyone will be familiar with this since this is the most likely strategy of ECommerce Marketing. This is a wonderful tool that can help you with everything ranging from Lead Conversion to building the trust with your customers. Another important feature is that it requires minimal investment.

1. Start a Blog

Blogging is one of the easiest and popular ways to build a trustworthy and long-term audience. But there are certain steps you need to follow in order to get there!

Starting a blog is not a simple thing. It is similar to starting a business. Initially, you must offer a limited amount of products or topics. As the audience rate starts growing, your responsibility to include the crucial terms comes into existence.

If you require a few ideas, you can go through these cutting-edge ideas.

2. Create Content Around Your Audience and Goals

Different contents are liked by different people around the world. To ensure you are using the right content to the folks thereby reaching a better quality audience and lead conversions.

One should offer content which suits everyone. The writer should not stick to one particular and his/her own way of writing to generate a large count of leads.

• Email Marketing

A recent study stated that 91% of customers check their Emails on a daily basis. This is the popular reason why Email is considered to be the best communication channel. And in turn, it converts higher turnaround conversion rates compared to other strategies.

4. Grow your Email List

In order to grow your Email list, you can go with Pop-ups and optins. This is very much useful in call-to-action and you can set them to appear at the right time.

For example, you can create a popup for your regular visitors and ask them to sign up.

• Social Media

Everyone here knows the power of Social Media! This has emerged as a valid competitor over the years. The best social media sites like Instagram, Snapchat, Facebook are meant for marketing nowadays.

Make sure you are posting the right content to each platform, not using too much duplicate content between platforms, and not posting too much or too little.

5. Use Video Content

People love to watch videos online. Out of 90% online shoppers, 37% of viewers watch the video completely till the end.

Nowadays things like Instagram, Facebook, Snapchat stories online streaming media is easier to use and reach the audience.

• Search Engine Optimization

SEO deals with the use of keywords all around. It has the responsibility of increasing your search engine rankings and bringing more traffic to your site.

There are various E-Commerce strategies involving SEO that improves your business and conversion rates.

6. Create Original Content

Create a unique content. Ensure you never compromise on this. If you just copy and paste manufacturer descriptions of the brands that you’re selling and shipping from your site then you are going to confuse the search engines because of duplicate content.

7. Find Influencers in your industry

There are a lot of tools that are available to find the influencers of the industry. A few of them are BuzzStream, FollowerWonk, and PeerReach. Find your competitors out there and determine different strategies to prove your worth.

8. Focus on Repeat Visits

Keep track of the customers who visit your site very often. It is best to focus retargeting ads on return visitors to your store by adding some code called a pixel to your site.

Added, you can also use Facebook or Google to run retargeting ads to keep your product and brand in front of those previous visitors.

9. Become an Industry Expert

You can build awareness and establish yourself and an industry expert by signing up for HARO. You will receive few requests a day from reporters looking for experts to interview for their stories.

10. Increase customer loyalty with free gifts

Incentives and discounts don’t have to be large to make a big impact on the goodwill customers feel toward your brand for thinking about them.

Treat your customers with free gifts for customer retention.

To Close

Ensure you apply all these E-Commerce strategies to your website. These proven techniques will, in turn, boost your ranking and pave way for higher conversion rates and customer retention,

Stay Tuned!