5 SEO Mistakes to Avoid!

You have kick-started your business and have the perfectly designed website in place to flaunt it to the world. Your SEO instincts seem to be working well enough and gradually your site hits the first page beating your competitors. Everything seems to be working as planned. However its more important to sustain this mark rather than just merely achieving it. When it comes to SEO a small trick can work wonders for you and your business provided its ethical. At the same time, if you miss out on even the smallest of a point then you are bound to hit the dead end.

SEO needs focus and timely implementation of vital techniques. Timing plays a very crucial role when it comes to SEO. So if wish to make it to the top you need to know when is the right time to hit the dart. Of course, you need to do a bit of R&D to make sure that the arrow hits the mark. And with SEO you should be well aware of the consequences if you miss out on that!  With years of experience, you get the catch of it. But its always better to keep a check on these commonly made mistakes that could take a toll on your rankings.

Here are a few things you should avoid doing when it comes to SEO!

1. SEO, SEO everywhere!

When you start out you tend to get so obsessed with SEO that it literally gets stuck to your head and you start ignoring content. Giving too little focus on content could ruin your SEO plans. So make sure that your content stays in the spotlight and doesn’t get overshadowed by your SEO obsession. At the end of the day, a user comes to your site for content. Not just any content but quality content! 

2. Duplicate Content

Take many real-life examples. Duplicates never stay for long. Its the originals that get commemorated and become eternal down the line. So if you wish to stand out make sure you do not copy others. Duplicate content could leave Google algorithms frustrated and could put your website out of visibility. Stay real and original and get rewarded for that! Make sure your content is unique and plagiarism-free if you wish to succeed in the long run. Because its almost impossible to deceive Google’s algorithms which are becoming intelligent and powerful each day! 

3. Complex Navigation

Your website should allow users to move around freely without placing barriers. A smooth navigation and clean design can help your website get a lot of attention. Its something that needs to be thought of well before your website starts taking shape. Many may think of it to be insignificant but your website navigation is a game changer when it comes to SEO. The more well-defined and organized it is, greater are your chances of making it to the first page of the Google search results! 

4. Not mobile optimized

These days everything is mobile! More than half of the world’s internet users have manoeuvred towards mobile devices and the phase shift is going to be magnificent in years to come. So if your website is not mobile-friendly then make sure it is! Being mobile-friendly is an absolute essential when it comes to impressing Google’s algorithms. So make sure your SEO strategies are focused around this if you wish to see your business making it to the top! 

5. Ignoring tags and image optimization

The tags you place on your website and the images as well should be optimized to make it more relevant to the users. The tags you place within your website gets reflected in the search results and tells the users in short what your website is about. And giving your images descriptive names and of course an ‘alt’ tag can make it way too convenient for the users. So well-defined tags and images could give your website the much needed attention without you having to battle it out with SEO.

SEO is simple and straight-forward! Overdoing it could land you and your business in serious trouble. All you need to do is to plan correct and make it work in your favor. A few small and careful steps, in the beginning, could earn your business the much deserved giant leap!