3 Reasons why Facebook, Instagram, and Snapchat stories are useful for your Business

Over the past few years, social media has taken the world by storm. A recent survey shows that Facebook now boasts over 2 billion monthly active users. Instagram sits at 800 million active users. Additionally, Snapchat also has about 180 million daily active users, who send a total of 3.5 billion snaps each day. And one of the best ways to portray our business is by posting them as stories in Social Media’s.  

It is to be noted that, all aspects of the social media presence are consistent, so we are going to give a few pointers on the best and popular methods to deal with Snapchat marketing and Instagram & Facebook stories for businesses.

• Do really stories help for business?

The answer is ‘yes’ here. Although we know that these social media’s are not necessarily the new applications for business but they are worth putting in the time and effort.

Here are the top 3 reasons, how stories can help you with business!

• Exclusivity

  Usually, the stories on Instagram, Facebook and Snapchat last for 24 hours. Therefore, users have to check back every day for the latest posts. This is the main reason to post one-day offers on Instagram as a form of      Story-marketing to retain and attract the customers.

• Customized Approach

  Most of the Customers here love to check the funny side of the brand and the personal moments with the colleagues.

• Brand Awareness

  Using Facebook or Instagram stories, or Snapchat marketing your brand may gain a rich awareness since it is at the top of the page where there is a high possibility of the users to view easily.

• Know the Best practices for stories on Social Media

The most significant way to create an attractive story for your social platforms is to put together a storyboard ahead of time that lays out the strategy and what types of pictures or videos you will need. Though it is very important to plan ahead and have an idea of what you want your Snapchat or Instagram stories for your business to look like, never forget the stories should be fun and creative and not too corporate or staged.

But when Business stories overuse too many stickers and emojis it may sometimes distract and irritate the customers leading to unfollow the brand profile. It is important to make use of stickers, emojis, hashtags and location tags when they relate to the subject of your story, but they should be used tastefully and carefully.

Instagram Story Marketing

As we discussed above, Instagram has 800 million monthly active users and 200 million daily active users.  Instagram can be a strong-arming platform for businesses where your creativity is usually challenged to come up with the perfect artsy post.

Creating a simple and spontaneous Instagram story that lets you vote for your favorite option turned out to be a hit here..!!

Facebook Story Marketing

Similar to Instagram, Facebook story marketing has become popular since it is the largest social media network for users. Facebook has incorporated stories into their platform, which could be the next best option to keep your brand in front of your target audience.

But, the bitter truth is that Facebook stories for businesses can still be less formal than the content that you plan out in advance for News Feeds. In fact, stories could be a great place to showcase your company culture.  

Snapchat Story Marketing

With a huge number of audiences here, one may get a huge benefit from it. Snapchat offers three types of advertising for business:

Such as

• Snap Ad

  It is a 10 seconds full video which plays between a user and a friend’s story.

• Sponsored GeoFilters

  It partially covers your Snapchat photo with a fun or a company logo.

• Sponsored Lens

  Sponsored Lens is similar to GeoFilters but it is more interactive with customers and uses facial recognition to convert the user’s face.

Wrapping Up

Hope you found some useful ways to promote your business by popular social media’s.

Have any queries? Reach us through the comments section anytime!

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